Reprezentative
Reprezentative is a luxury streetwear brand that runs on software we built for it — proof that a clothing line and a real business system don't have to live in separate spreadsheets. The storefront and Stripe checkout are only the front door; behind them sits a 25-module back office that tracks inventory in real time, calculates true profit from COGS and expenses, recommends pricing with AI, and manages suppliers, purchase orders, and logistics end to end. Every word and image on the public site is admin-editable, and the whole platform is designed to be licensed to other apparel brands, not just this one. Forty-plus database tables, AI-powered pricing and insights, and a "wear what you stand for" brand ethos underneath. Currently in build, ahead of launch.
How it's built.
Production infrastructure, not a demo — built solo with an AI-native process and run like a business from day one.
Frontend
- Next.js 14
- React 18
- TypeScript
- Tailwind CSS
Backend
- Next.js API routes
- Prisma
- PostgreSQL (Supabase)
- Stripe
- TaxJar
- SmartyStreet
AI / ML
- AI Agent (pricing, insights, product copy)
What it's about.
See it for yourself.
It's real, it's shipping, and the numbers are on this page. Go poke at it — then tell us what you'd build.
Pitch your idea